This is us:
- Reliable partner
- Foundation, profit is not our objective
- Passion for the sector
- Confidential operation with data
- Solid range of services
- Our participants come first
- Klein en flexibel team (3,4 FTE)
- Independent and facilitating roll within the sector
Our Mission:
Together strong by sharing data.
Our Vision:
Gather optimal insights from data from and for all chain parties in the floriculture sector.
Manager Wesley van den Berg;
“When you share data and pay a contribution fee, you receive insights in return. This is the basis of Floridata.”
- It is mandatory to supply debtor information and export data.
The input of purchasing data (for the Sustainable Sourcing Scan) is optional. - All data is made available securely and irreducibly through the Floridata portal
and is accessible for Floridata participants only.
Services
Floridata offers its participants the following two core services:
For FSI members, we provide the following services:
All insights within these services are made possible by the participants themselves. These insights are accessible via the Floridata portal or by means of our webservices.
Contribution
Down below in the table you can find the yearly costs that are applicable to your organization.
Turnover | < € 2.5 M | | € 2.5 M – € 5 M. | | € 5 M – € 10 M | | € 10 M – € 50 M | | € 50 M – € 100 M | | > € 100 M |
---|---|---|---|---|---|---|
Contribution per year | € 615,- | € 1.296,- | € 2.659,- | € 4.429,- | € 6.134,- | € 8.518,- |
- The above prices are in line with the 2024 price level.
- Amounts are exclusive of VAT.
- Turnover means: total amount of all sales (domestic- and foreign) in the previous year.
Please note that using the Sustainable Sourcing Scan is optional. If you are a member of the VGB, this service is accessible at no additional cost. Not a member? Then there is a fee of € 2,500 per year. This remits Floridata to the VGB, which owns the tool.
Foundation
Floridata was founded in 2014, following the dissolution of the Main Agricultural Wholesale Board (HBAG). The need for debtor and market information from this government agency remained. Former manager Bert Buis talks about the start of Floridata in this video .
Reliability of export figures
During the times of the HBAG, there was an obligation to supply export figures from the government and therefore almost 100% of the export figures of Dutch companies in floriculture products were known. Floridata is an initiative in which participants voluntarily share data and has a coverage of about 83%.
Dr Marcel Kornelis, researcher in consumer behaviour at Wageningen University, investigated the reliability of Floridata export figures in 2014. The assumption here was that Floridata's participant group would represent an export value coverage rate of 70%. In his calculation, he also used historical data from the HBAG. The reliability of this proved to be very high. Read more about it in this blog.
Participants
The largest share of our participants are flowers- and plants exporters. Also, several growers and packaging suppliers have a membership with Floridata. They also provide data and pay a contribution fee. Curious who are Floridata participants? Then click on the image down below.
Organisation
- Floridata foundation works with a small operational team.
- The board of Floridata comes from outside the sector and has no interests in floriculture.
- In addition, there is a Supervisory Board consisting of four participating traders. They advise the Board (advisory role) and supervise the policy.