This is us:
- Reliable partner
- Foundation, profit is not our objective
- Passion for the sector
- Confidential operation with data
- Solid range of services
- Our participants come first
- Small and flexible team (3,8 FTE)
- Independent and facilitating roll within the sector
Together strong by sharing data.
Gather optimal insights from data from and for all chain parties in the floriculture sector.
Manager Wesley van den Berg;“When you share your data and pay a contribution fee, you receive insights in return. This is how Floridata operates. A participant gets access to the market- and debtor information, on the condition that they also share their own data and pay a contribution fee. All information is secured and untraceable when presented in our portal and is solely accessible to Floridata participants”.
Floridata offers her participants the following three core services:
All insights within these services are made possible by the participants themselves.
What are the costs for participating with Floridata?
Down below in the table you can find the yearly costs that are applicable to your organization.
- Amounts are exclusive of VAT.
- Turnover means: total amount of all sales (domestic- and foreign) in the previous year.
- Contribution through monthly direct debit is possible at an additional cost. Contact us for more information regarding the conditions.
|Turnover||< € 2.5 MM |||€ 2.5 MM – € 5 MM |||€ 5 MM – € 10 MM |||€ 10 MM – € 50 MM |||€ 50 MM – € 100 MM |||> € 100 MM|
|Contribution per year||€ 557||€ 1,175||€ 2,411||€ 4,017||€ 5,562||€ 7,725|
Floridata was founded in 2014 due to the abolition of the Hoofdbedrijfsschap Agrarische Groothandel (HBAG). The need for debtor- and market information remained, that used to be supplied by the government institution (HBAG). Former manager Bert Buis explains more in this video about the start of Floridata.
During the times of the HBAG, companies were obliged to provide their export figures. This resulted in a 100% coverage of the export figures, from all Dutch companies trading in floriculture products. Floridata is an initiative based on voluntary memberships. Dr. Marcel Kornelis, researcher consumer behaviour to the University of Wageningen, researched in 2014 the reliability of the Floridata export figures. In his calculation he used the historical data of the HBAG, and the assumption that the participants group of Floridata would represent an export coverage of 70%. The reliability appeared to be very high. Read more about it in this blog. Currently Floridata has a coverage percentage of approximately 83%.
The largest share of our participants are flowers- and plants exporters. Also, several growers and packaging suppliers have a membership with Floridata. They also provide data and pay a contribution fee. Curious who are Floridata participants? Then click on the image down below.